One of Wellness Warrior Coaching's primary messages was to raise awareness about plant-based living within the prolific Ottawa athletic community. Plant Power 2017 was created for just that reason. It was a potent celebration of health and athleticism featuring two of the most well-known figures in the plant-based world: Ultra-endurance athlete, Rich Roll, and internationally recognized speaker, Dr. Michael Greger. Branding for this event needed to convey power and energy. Bold imagery, bold fonts and grunge-type accents created exactly the emotional response required to activate Ottawa's athletic community. The event sold out within 3 days and was a huge succes.
