Wellness Warrior Coaching was a powerful business encompassing fitness, nutrition, consciousness, and personal growth. The branding needed to convey all of this with immediacy. The flame in the logo was used as a symbol of transformation encircled by a bike gear symbolizing fitness and momentum. The bold colours of deep blue and gold were used to convey power and strength, and modern fonts were used to convey a message of progressive thinking. The clients were exceedingly happy with the final outcome in translating their complex message with simplicity.