Since 1984, the Vancouver Humane Society has been encouraging individuals, organizations, and governments to take responsibility for the welfare and rights of domestic animals and wildlife influenced by human activities. VHS needed a bold branding upgrade that captured the essence of their mission, stylishly. A bold font was chosen along with silhouettes recognizing animals found in three of their dominant campaigns: companion animals, wildlife, and farmed animals. The logo has an enduring quality that will stand the test of time.
