The Northwest Animal Rights Network is a Seattle-based organization that advocates for the rights inherent to all sentient beings to live a full life, to be free, and to not to be used and exploited. NARN's efforts include outreach, demonstrations, litigation, and educational events. Because this organization is a connection hub for animal advocate throughout the Pacific Northwest, it was important to create a visually engaging website that immediately captured attention. Dominant imagery quickly conveys the essence of the messaging on each page. The website was created in WordPress with some custom coding to accommodate NARN's specific needs. The use of WordPress also makes it easier for regular updates by the key players at NARN.