One of IFAW's many important initiatives is its emergency preparedness campaign. This 8-panel, 4-fold brochure was packed with great tips and information about how to prepare for a variety of emergency situations. It also included a rescue sticker that supporters could affix to their front door to indicate how many animals of a variety of species lived in the household for emergency responders. The brochure was extremely well received and has gone through multiple printings to ensure a constant stock.
