The folks at the Funky Junky Secondhand Store in Courtenay, BC were onto something fresh and innovative long before secondhand stores became trendy. Their intention was to breathe new life to old stuff by renewing its potential. All items were carefully screened, cleaned and polished to revive the pulse of what once made them interesting. The rocket ship logo symbolizes the possibility of new frontiers. Because the owners had a fun-loving spirit, they wanted to incorporate their sense of play in all of their branding. With this in mind, the fonts, colours and style of the final logo illustration were carefully chosen to successfully convey this message to their happy customers.